Teresa Da Graça is an international entrepreneur with extensive experience across multiple European markets. With a background in leading international advertising, media and sports marketing organisations, she launched her first company in 1997 before bringing her entrepreneurial experience and passion to the health, wellness and aesthetics sector.
In 2007, Teresa founded Pure Urban Salon & Spa in Basel, Switzerland, marking the beginning of the Pure journey and her long-standing involvement in theprofessional beauty and wellness industry.
Driven by a passion for innovation and a strong belief in the potential of regenerative aesthetics and wellness, Teresa later established Pure Swiss Aesthetics together with Sarah-Jayne, with a vision to bring carefully selected, advanced technologies and concepts to professionals across the UK and Ireland.
Teresa’s multicultural European background has been instrumental in shaping both her entrepreneurial outlook and her approach to business. She speaks seven languages – English, Portuguese, French, German, Spanish, Italian and Dutch – and has lived and worked across different European markets and cultures. This international perspective gives her an instinctive understanding of building businesses, brands and long-term relationships across borders.
Today, Teresa and Sarah-Jayne lead Pure Swiss Aesthetics as a women-led, premium service-focused company built around quality, innovation and long-term partnerships. Together with their highly skilled team, they are committed to working with technologies and concepts they genuinely believe in and to helping their clients use them to strengthen, differentiate and grow their own businesses. market today that can help you bring your own business to the next level.

























